POCAM is pleased to present the results of the 6th edition of Visible & Vocal the first BIPOC Canadian study on the workplace experience. Please join us for an evening of connection and conversation on the workplace experience of BIPOC professionals. Presentation Visible & Vocal 6 Research Leads: Julian Franklin(POCAM Co-Founder), Nitin Bagga(CSO Barrett & […]
Digital Day Camp is back and bigger than ever The Canadian media industry is changing fast: signal loss, measurement breakdowns, AI disruption, shifting consumer behavior across CTV and omnichannel.You can’t solve that in silos.This moment needs shared thinking, shared language, and shared leadership, grounded in what’s happening in Canada, not generic trends that don’t apply here. […]
Why does Canadian marketing (with a few notable exceptions) struggle to authentically connect with Canadians? Our hypothesis: In a Canada that is more diverse than ever, we lack an authentic, […]
