If words have the power to shape minds and shift perceptions, then stories are its guiding force. This belief has shaped my consciousness and evolved into a deep, enduring fascination with the power of media. It is an undeniable truth that the media landscape is fueled by storytelling that holds the ability to transcend barriers and transform realities. Yet without diverse voices leading the way, its power dwindles, and the stories it tells become mere whispers, when they were always meant to be an instrument for change.
On encountering iDREAM, I found an organization whose purpose echoed my own belief in the transformative power of media. With its commitment to uplifting underrepresented voices, iDREAM is working towards fostering inclusivity and unifying voices. This fueled my desire to become a part of the organization and contribute to a more collaborative mediascape.
Founded in 2023, iDREAM is making waves as a national non-profit organization dedicated to empowering BIPOC and traditionally underrepresented communities to shed off years of systemic misrepresentation. We are extending our platform to sidelined communities, uniting them under our iDREAM banner to take up space by sharing their stories and collectively shaping media narratives.
Our drive for representation isn’t merely a mission statement; it is the core purpose of our existence. We acknowledge the deep-rooted barriers that have historically silenced voices in art, film, music, sport, and entrepreneurship, and more importantly, we aspire to unearth the abundance of talent in these communities. These creative voices have long waited to be celebrated, supported, and shared. At iDREAM, we strive to be enablers of opportunity by leveling the playing field.
By ensuring that equal opportunity is no longer the exception but the standard for everyone, we bring you impact-driven initiatives and media advertising grants. Our support for the BIPOC community transcends beyond digital visibility; we provide a platform for creators to be their most authentic selves. iDREAM collaborates with our awardees, from opening doors to mainstream media to helping you walk through these doors with purpose. Our team presides over the messaging, strategy, and content so that every media opportunity speaks with clarity, intention, and authenticity.
Our commitment to the BIPOC community is founded on shaping an equitable today and tomorrow through collaboration. We aspire to learn about your dreams, your challenges, your aspirations, and work towards actualising them in the real world. Above all, we want to create a space for creative visionaries where their stories appear unabashed, just as they are.
As a volunteer with iDREAM, I am honoured to contribute to a movement that recognizes the transformative power of storytelling, one that believes in passing the reins of media into the capable hands of those who have long been sidelined. We aspire to contribute to an informed society where growth and creativity go hand in hand.
To every BIPOC creator and visionary, iDream sees you and aspires to work with you. We believe in your vision and the power it holds to challenge norms and spark change. We are committed in our pursuits to amplify your stories by providing the resources and support you need to rise and ensuring that you are celebrated at every step of the way. Together, let’s build a community where no stone is left unturned in uplifting every dream.
Let’s dream loudly and boldly, but more importantly, let’s dream together.
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Lewanna Fernandes is a Toronto-based communications professional with a focus on strategic storytelling and brand marketing.