A National Advertising Push Built for Impact
The iDREAM Awards 2025 media campaign is now live across Canada’s most visible media platforms.
As the August 23 event at Sankofa Square approaches, iDREAM has launched a 6-week Canada-wide campaign across digital out of home (DOOH), television and radio. This is the most ambitious effort in the organization’s history, designed to drive national awareness, increase attendance, and showcase high-value sponsor visibility.
With placements on premium digital screens, broadcast networks, and in-store displays, the campaign delivers real scale, targeted reach, and measurable media impact.
Where the iDREAM Awards 2025 Campaign Is Running
Sankofa Square, Toronto
A flagship DOOH placement in the heart of Toronto. This massive Rogers screen delivers daily visibility in one of Canada’s most heavily trafficked cultural hubs.
Pattison Roadside Digital Screens
Strategically located along major commuter routes across Ontario and Western Canada, these large-format screens provide sustained visibility throughout the 6-week campaign.
Adapt Media Convenience Store Network
With over 8,000 digital screens in gas stations and corner stores nationwide, our campaign reaches Canadians where they shop and interact with their communities.
National TV and Radio Coverage
Broadcast ads are airing now, giving the campaign strong reach across both English and multicultural audiences in key media markets.
This 6-week media plan reflects iDREAM’s core strategy: national presence, community relevance, and strong alignment between sponsor brands and audience values.
“Our goal was never just to promote an event,” said Jamie Thompson, founder of the iDREAM Awards. “It’s about showing up in the right places, at scale, with consistency. When you see iDREAM everywhere, you know it’s real. And when sponsors are aligned with that visibility, it builds credibility and reach for everyone involved.”
Estimated Campaign Reach
Running for 6 full weeks, the campaign is projected to generate more than 75 Million impressions across all channels.
This is the largest coordinated media effort in iDREAM history. Sponsors benefit from logo placement on select DOOH and in-store creative, with extended presence across TV, radio, social media, and digital marketing.
Get Involved with iDREAM 2025
Sponsoring iDREAM is more than brand alignment. It’s a chance to put your name in front of a national audience in meaningful, visible ways, throughout a media plan designed for attention and action.
If you’re interested in being featured in future DOOH and broadcast creative, reach out to the iDREAM sponsorship team.
VIP tickets are now available – https://idreamadream.ca/