iDREAM

Media Award

Media Award

Win a Full Year of Advertising 

We leverage our extensive network and industry expertise to secure media opportunities that we can provide to our award recipients. This involves negotiating media placements, partnerships, and sponsorships that ensure our recipients receive maximum exposure across various platforms, including digital, print, and broadcast. By doing so, we create a powerful platform for individuals and businesses to showcase their brands, services, and stories to a broader audience, ultimately driving greater awareness and engagement.

Additionally, we provide strategic guidance on how to effectively utilize the secured media resources to maximize impact. This includes advising on content creation, messaging, and the optimal distribution channels to reach the intended audiences. Our role is not just about securing media but also about ensuring that the media is used in a way that truly benefits the recipients and aligns with our charity’s mission to elevate underrepresented voices. Through these efforts, we are able to offer award winners a comprehensive media package that significantly enhances their visibility and opportunities for growth.

Media Award
iDREAM will organize a media campaign that delivers the reach and influence akin to that of a global brand to help our winners gain national acclaim.. The Media Award will range from $250K to a grand prize of $1MM in media value.
National Network

We have a national network of events and impact initiatives across all our categories of interest. This national effort provides opportunities for learning and advancement through media, culture and really good humans.

#EquityInRepresentation
Through its work, iDREAM will create the pathways whereby BIPOC Canadian professionals in our impact areas, can: grow, expand, thrive and flourish through exposure. Thus allowing them to bring their story, as well as their communities, with them into the national spotlight! #EquityInRepresentation

Transformational Awards across 5 Categories:

Up to $1 million of Advertising Space

As part of a professionally co-ordinated campaign

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Learn More About Advertsing Media

Getting Started

Before you apply, take a few minutes to learn the basics of how the media award works, and what crafts our skilled team of experts work with. Start with the definitions of Broadcast, Print, Digital and Out of Home advertising, and how they would work in your favour.

Broadcast
Print
Digital
Out of Home

Broadcast Media

Broadcast advertising involves reaching a wide audience through television or radio. (They broadcast a signal that is received by a radio or television)

The Media Award could promote you through television slots, especially during popular shows that align with your target audience

Additionally, together with iDREAM we can create the content that helps you broadcast your voice!

Print Media

Print media advertising Print advertising involves placing ads in newspapers, magazines, or other physical print media.

The Media Award could promote you through full page ads in magazines or newspapers. As well as interviews that tell your story through major publications.

When considering print media, its important to understand the audience of the publication (who reads it), when its being read the most (on a monday?) this information is normally provided in a media kit.

Digital Media

Digital advertising encompasses online channels, including social media, search engines, websites, streaming and video sharing (YouTube) and more.

The Media Award will likely promote you with paid social media advertising, search engine marketing (SEM), display ads, and email marketing

iDREAM will manage the technical components too: creative development, ad spend, and analytics tools to measure the campaign’s success

Out of Home (OOH)

Out of home advertising refers to any advertising that reaches the consumer while they are outside their homes. This does not include digital ads on mobile devices.

The Media Award could promote you through strategically located billboards, transit ads, or digital signage in high-traffic areas relevant to your target audience.

The media award includes managed service so there’s always an expert at the helm: creative development, ad spend, and analytics tools to measure the campaign’s success

2024 Media Award applications open soon!

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